The profile also includes a branded hashtag (#atkgrams) that fans can add to content that features the brand. The profile above includes several story highlights that provide tips, highlight events, and share gift guides. A bio link that helps people find key resources or prompts them to shop your posts.Branded hashtags that showcase user-generated content, which provides social proof.Instagram story highlights that introduce your business and make people eager to see more content.To encourage new users to follow, it’s helpful to feature all of your most compelling content on your profile. □□ As a valued reader, you can save $750 if you act now! Sale Ends Tuesday! CLICK HERE TO LEARN MORE Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California-from your friends at Social Media Examiner. No matter where they spot your business, they’re likely to visit your profile before deciding whether to follow your account.Īs a small business marketer, you can probably only pick one or two events to attend each year. Potential followers may also discover your business via content on the Explore page, the Reels tab, or several other places in the app. For example, the Instagram bio features keywords like “cooks” and “recipes,” as well as the brand’s name, America’s Test Kitchen. To optimize your Instagram bio for search, naturally add the keywords your ideal customer is likely to type into the app. Instagram search has improved dramatically over the past year or so, and adding relevant keywords to your profile can help your account pop up in search. Potential followers have tons of options for discovering your brand on Instagram, starting with finding your account via search. #1: Optimize Your Instagram Profile for Instagram Search and Explore Since buying followers is off the table, what should you do instead? Use the Instagram growth tactics below to build your account and make progress toward your marketing goals. How to Get More Followers on Instagram in 2022: 10 Tactics That Work That means buying followers ends up costing you money without giving you opportunities to build your customer list or generate revenue. Instead, you need followers to enter your sales funnel, buy from your business, and become loyal customers.įake followers can’t help you accomplish any of these goals. In most cases, simply having a big Instagram account won’t help you achieve your goals. Fake Followers Won’t Buy From Your Business The abnormally low engagement rates make it easy to spot when an account has fake followers. Most also check engagement rates and audience quality, among other things. That means your engagement rate won’t align with your account size.Īnyone who may be interested in working with you-investors, influencers, or other businesses in your niche-won’t partner with you based on your account size alone. So while they may artificially inflate your audience numbers, they won’t engage with your content. The thing about buying followers is that the accounts aren’t run by real people with a genuine interest in your business. You could also face other restrictions, all of which would waste your investment and compromise your ability to use Instagram as a marketing platform. If Instagram determines that you’ve purchased followers, your account could be disabled or deleted. The platform’s terms prohibit spam, including “artificially collecting likes, followers, or shares.” Instagram also cautions, “don’t offer money … in exchange for likes, followers, comments, or other engagement.” Most importantly, buying followers goes against Instagram Community Guidelines. Here are just a few reasons to avoid this practice. But there are countless downsides to buying followers. In theory, paying for likes could boost your audience numbers quickly. You shouldn’t pay for a service (or a bot) that follows and unfollows accounts for you based on your target audience’s demographics either. That means you should avoid using apps that let you purchase a certain number of followers for a set price. Under no circumstances should you buy Instagram followers. In this article, you’ll find out why buying followers is a bad idea and how to get more followers on Instagram naturally. Want to attract a bigger audience on Instagram? Wondering if it’s a good idea to pay for Instagram followers?
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